Nearly choked after breakfast on a tiny little apostrophe.

Nearly choked after breakfast on a tiny little apostrophe.

There I was, enjoying my premium advent calendar like a responsible adult who definitely did not open tomorrow’s window early… and then I flipped the box over.

MILK CHOCOLATE TINY'S
WHITE CHOCOLATE TINY'S
CRUNCHY ALMOND TINY'S

Three apostrophes.
Zero plurals.
Maximum chaos.

How is it possible that a large company – with a full marketing team and a budget bigger than my annual chocolate consumption – can get something this basic so wrong?

Because it happens everywhere.

When brands rush, skip the final check, or assume “it’s just English”, they lose trust.
If a simple plural trips them up, what else in their messaging isn’t quite right?

For tourism brands, these tiny slip-ups aren’t cute. They chip away at credibility. They make premium products look oddly… unserious. And yes, they give translators like me mild palpitations before 9am.

📩 Email me for English–German translation and transcreation services to bring your tourism and marketing content to life.

What’s the weirdest product typo you’ve spotted lately?

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